1. Embroidery Business Guide
   
   
2. Embroidery Designs - To digitise yourself or Outsource
   
   
3. Where to operate from
   
   
4. Choosing an embroidery machine type
   
   
5. Optimising work time
   
   
6. Machinery components
   
   
7. What to embroider
   
   
8. Marketing your own goods
   
   
9. In conclusion
   
   

Marketing your own goods

This can be done in several ways. If you are lucky enough to let a workshop with shop attached, you can sell yourself. This will require extra work and responsibility on your part, and possibly involve hiring staff, but in the right area, can easily be turned into a very profitable embroidery business.

Another way is to advertise your goods, either online, or in local shops, newspapers and magazines. This is usually quite cheap, and can be a very cost effective way of setting up a distance selling business. Naturally, advertising on the internet may gain you customers from anywhere in the country, and you will have to charge the cost of shipping and packaging to the customer. This can involve regular trips to the post office, or finding a reliable courier, but the extra orders you could gain from these forms of advertising far outweigh the inconvenience of the extra work involved.

For even better visibility, instead of just advertising, you could set up your own online shop. These are available from many companies online, and you can either design a site yourself, or pay for a professionally built site. Bear in mind however, that the better the site looks, the more chance there is of people buying from you. Again, this will require advertising, but there are many websites where you can hire a variety of services, such as placement in search engines, search engine optimization, and even freelance writers that can write professional articles for placement in appropriate forums and websites, all of which help draw in new customers.