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Getting your T-shirt Design Business to Succeed

Where would a T-shirt printing business be if it didn’t have any customers? Nowhere, is the answer. Without selling your products, you won’t be getting anywhere too soon. So where can you focus your marketing to increase sales?

Following the boom of user generated content, MySpace has developed in to a hot spot of niche business activity. A brief search will provide dozens of T-shirt trading businesses, all seeking to gain the attention of a growing audience.

You can look at this in two ways. Either it’s a saturated market and already exploited, or it’s offering something rewarding and exists for a reason.

EBay, on the other hand, does just that. By creating a store on the world’s number one auction site, you can plunge yourself straight in to a market where you KNOW that customers are visiting with the mind to part with their hard earned cash. Be prepared to face competition – and eBay charges. There is a cost to advertise your products and a commission to eBay when each T-shirt is sold.

You can alternatively build your own commerce store. This provides full creative license to present your product as you wish, but it also involves a greater depth of involvement on the site maintenance side.

Sell to friends. Hey, if they’re your friends, they better like you enough to get your aspiring enterprise off the ground!

Not every sales transaction has to be initiated by the customer. If you’re absolutely certain that your T-shirt design is a success story waiting to happen, don’t dwell on it. Approach a proper retail outlet and pitch the idea of selling them your product. In most cases, this will lead to rejection – although not necessarily down to lack of quality. Try to find an outlet which specialises in the field that your T-shirt is catered to. Maybe you could even design a shirt with a company in mind?

Don’t rule out the wonderfully profitable business of acting as a provider to T-shirt requests. It’s the one area when you can really inflate your prices and make maximum gain. The explosion of Stag and Hen nights and weekends has created a huge demand for customised and personalised T-shirts.

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