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Running Your T-shirt Design Business

The first step you’ll have to take to launch your printing business on the right track is quite obviously to purchase the equipment. While we’ve already touched on the expenses of certain cogs in the system, we haven’t really considered the overall price.

If you’re starting out, you should seriously consider the idea of purchasing a “starter pack”. They can be found across many websites, although once again, XPres provide a great solution for UK based clients.

For around £2500, you can get yourself a basic package with all the equipment necessary to launch your printing business. This includes a printer, a digital cutter, weeder, silicon paper, and an extensive support program to aid those first few weeks. You also get free installation advice for the deal.

Naturally, depending on what equipment you’ve decided to build your business around, you may need to invest in a different package. For example, those looking to take the vinyl approach will need to obtain a special vinyl cutter, and the price range for these starts at £250. Be warned though, the more expensive machines will charge way upwards of that mark!

All of the equipment that we’ve discussed is relatively lasting in its life span. You won’t be replacing heat presses every month, nor will you be re-ordering printers on an annual basis.

An important point to consider is the actual pricing strategy that you’ll be employing once the business is off the ground. Your focus is naturally to generate profit, but it can be a little tricky to find the right price quota if you’re just getting started.

This is where evaluating the business approach of your rivals is going to be so crucial. Depending on whether you enter the market with high end related T-shirts, or the cheaper novelty set – You need to get your price right.

How much money do you expect to receive in return for your business venture? Are you more interested in increased sales than the money in your back pocket? Your own personal situation is once again crucial to establishing a pricing strategy for the business. Don’t lose sight of your original intentions.

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