2011 October 4

England fly-half Jonny Wilkinson may be the only bright note on the current England squad. Not only is his behaviour impeccable, his clothing has become a focus of attention too: he’s working with his brother to create a fashion brand that combines sports clothing with smart casual elements.

The line is called Fineside and is particularly designed to work with the mesomorph body type that the Wilkinson brothers typify: large boned and well-muscled with a low waist and chunky legs. This body type generally looks good in casual clothing as long as it’s not too tight-fitting. Polo-shirts and tops with a back pleat work well for men, and for women, wearing a hoody with a zip front can help give a defined shape to the larger-boned woman.

Casual clothing also works well with the modern lifestyle that moves from office to gym to bar via a commute and maybe a noodle lunch. Picking clothing with flat seams that’s crease-resistant and can be dressed up or down quickly is a great way to making the urban active lifestyle more streamlined.