2012 March 29

It’s claimed that America’s competitive industries are becoming more stylish as competition for scarce resources hots up. The trend has started in Hollywood, where the stars my have an unlimited budgets to dress themselves but those working in the film industry are needing to look smart or risk being seen as having not enough smarts (or resources) to make deals.

The Hollywood Reporter suggests that deal makers in America are moving away from their casual, Silicon Valley garb of polo shirts and jeans because the tough world at the box office (and especially with John Carter reported to be the biggest flop of Disney history) means that stylish dressing and power appearance are vital to looking serious.

Baseball caps and hoodies are out, and formal shirts are in. While suits are universal, they are definitely making a come-back and casual clothing is being reserved much more for ‘in the office’ days.

For women this dress sense often means dresses – tailored ones with long-sleeved jackets, or smart trousers with tailored shirts. Monogrammed shirts are big in Hollywood right now, and as monogramming adds little to the price of a shirt but can be a make or break in closing a deal, it’s definitely a discreet way of pegging yourself as a winner.