Fruit of the Loom is an American company which manufactures clothing, particularly underwear but also a range of ‘utility’ clothing including T-shirts, sweatshirts and other active and casualwear. Establishing in Bowling Green, Kentucky, there are Fruit of the Loom factories across the USA, South America, Europe and North Africa.
Fruit of the Loom’s main business is in manufacturing underwear, printable polo-shirts and fleece clothing. In fact they supply most of the activewear industry, casualwear, women’s jeanswear and childrenswear.
Because Fruit of the Loom sells its products to others ranging from major discount chains who retail it without printing, and mass merchandisers, wholesale clubs and screenprinters, all of whom overprint the clothing – called blanks – before retailing it, the signature style of the company is that it has no style. It’s one of the biggest anonymous success stories in retailing – and for most people, the only time they know that their garment is Fruit of the Loom is when they look at the neck label.
Why we love them
Fruit of the Loom offers an unconditional guarantee on all the products it sells. In fact, word for word, here’s what they say: If you are not satisfied with any Fruit of the Loom product, return it to Fruit of the Loom. You will receive a new one, if available, or your money back.
The brand is also loved for its weird logo of Fruit Guys – made up of an apple, purple and green grapes, currants and leaves (yes, you’d be right to think those last three are all the same thing) its animated advertisements have been popular in the USA for decades.
Around the world, there have been concerns about this company’s overseas labour – in previous years it has been criticised by the International Textile Garments and Leather Workers Federation as having “a history of virulent anti-union activity” as well as subjecting employees to long hours, “poverty pay” and dangerous conditions. This condemnation has been particularly levelled at the El Salvador factories.