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Printwear & Promotion Awards – double finalists

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The annual Printwear and Promotion Awards are designed to recognise outstanding garment industry achievements in the following areas:

  1. Technical Innovation Award
  2. Customer Service Award
  3. Environmental/Energy Saving Award
  4. Promotional Product of the Year
  5. Garment Decorator of the Year
  6. Manufacturer of the Year
  7. Distributor of the Year

The Quayside Group was established in 1995 and since then the business has become a leading supplier of wholesale clothing. All the business’s operations run on e-commerce-enabled express clothing platforms. The Quayside Group is proud to announce that it is a finalist in two categories in the Printwear & Promotion Awards.

CUSTOMER SERVICE AWARD

(sponsored by: Screen Process & Digital Imaging magazine)

The judges noted that www.polo-shirts.co.uk uses its online Satisfaction Monitoring System (SMS) to understand its customer’s views on the service and the products it supplies. Customers are sent a post delivery online questionnaire to complete and upon its return, SMS gives www.polo-shirts.co.uk a unique understanding of its customers’ feelings. It provides the company with vital information and helps ensure Quayside is constantly offering an unbeatable product range and service.

DISTRIBUTOR OF THE YEAR

The Judges noted that Quayside Clothing has used the power of the internet to offer total convenience, easy ordering and outstanding customer service through its web platforms, which distribute products from JHK, Fruit of the Loom, Stedman, Fanshirt, SAF Organic Clothing, and print materials from Grafityp. Its web ordering systems www.tradetag.co.uk and www.polo-shirts.co.uk both use sophisticated search technology to ensure customers are able to find and order the products they need - fast.

The Awards will be announced on Monday 3rd March at the NEC Birmingham.

Add comment January 31st, 2008

Printwear and Promotion is over for another year.

Of the Big three - Hanes, Gildan and Fruit of the Loom only Hanes was present.

Hanes were promoting both the Hanes and Stedman ranges on separate stands.
The Hanes stand was a minimalists dream, big lights and 3 plasma screens. A bit like Foxtons, the London estate agents, there was little evidence of product on display. The Stedman stand had the product behind bars, guarded by people dressed painted to look like wild animals. What was the slogan “Bite the Customer” or was it “Fight the T-shirt” I can’t remember.

Continentals stand reflected a cool fashion image, a sort of French Connection ready for print or embroidery.

At embroidery machine stands Baruden, Tajima, SWF and Midwest ……, things were much as usual - embroidery machines busily beavering away. No hint of minimalism here.

The suppliers of heat presses and vinyl seemed to be getting plenty of traffic.

The newer technology digital printing took my interest. There were several stands including YES and Amaya offering rival machines that could print multicolour prints straight onto a t-shirt.

Notable new stands included Trutex the schoolwear supplier. I didn’t really understand the logic of their strategy of offering free embroidery on their products when the majority of visitors at the show were printers and embroiderers.

Back at our JHK stand things were busy. Could the customers get past the marketing manager from Blue Max /Stag taking photographs of our stand? Had Kustom Kit’s people had been round for a third time for brochures and price lists. No wonder we were running out. How could we politely stop the people who had decided that they wanted to win the Ipod and that they were going to do this by going through all the scratch cards. Things had started to turn nasty when they decided that the only reason that they hadn’t won was because that we weren’t really giving one away.

There were plenty of interesting moments. “Could the person who picked up the promotional bag with the lap top inside, please return it to the organisers office”.

The show was a great opportunity for new printers, embroiderers and find suppliers.
After 3 days of scoffing biscuits and multicoloured M&M’s which reflected the colours of our T-shirts it was time to go home. As for next year why does this show have to be in Birmingham again….. London or Manchester would make a nice change.

Image JHK stand at Printwear and Promotion Exhibition

2 comments March 8th, 2007


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