The long-sleeve T-shirt used to be the preserve of the Canadian joke (along with the long underwear with the flap at the back) which said it was so cold in Canada that even summer clothing had long sleeves!

Today though, the long-sleeved T-shirt has stepped out of the shadows and become one of 2009’s top sellers.

One reason for the long-sleeved T-shirt’s sudden popularity is the recession. People looking for work are being told by consultants and employers alike that certain things: piercings, tattoos, unkempt hair, can cost them a job at interview. And with it being a buyer’s market, even when an interview requires only casual wear, people are taking care to cover up tattoos when going for interviews.

Equally, once you get into the workplace, clothing is becoming more formal and this is again the effect of recession. When money is tight, customers like to be treated with courtesy and formality becomes more important. Long-sleeved T-shirts are becoming increasingly popular as work-wear because they give the impression of a more well-dressed work-force which in turn gives the impression of more politeness and – perhaps subconsciously – a greater investment in the company which implies a more substantial business in times where any straw in the wind can cause people to wonder if a company or organisation will survive the recession.

Finally, long-sleeve T-shirts have been popularised by bands like Kings of Leon, so they are considered cool as well as practical. And in a British summer, recession or no recession, that can be a good thing …

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