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This summer, it’s likely that every sixth or seventh person you pass on the street will be wearing an item of Hanes clothing. This won’t always be obvious to the naked eye, as Hanes are as popular for socks and undergarments (especially bras) as they are for their famous T-shirts and Polo-shirts, but even so, it’s evidence of quality counting in the long run.
And the long run is pretty long. The brand was created by J Wesley Hanes in 1901 when he set up Shamrock Mills to manufacture men’s hosiery – socks to you and me. And the pedigree extended through the new machines created to sell truly shocking items – two piece men’s underwear, because until 1902 or so, men wore all in ones!
The move into women’s underwear followed swiftly and then Hanes found it had developed unique skills in creating close-fitting, comfortable, durable garments and the brand’s reputation, and sales, both took of when the T-shirt boom of the 1940s and 1950s happened.
Hanes polo-shirts and T-shirts are often distinguished by the term ‘beefy’ to show how substantial, cosy and easy to wear the brand is, and that’s why you’ll be seeing a lot of it on the streets this summer …
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