Casual wear hits from Wimbledon

July 8th, 2008

There’s as much talk at Wimbledon about the fashion as the forehand smash. For the sports clothing and casual-wear designers, this is a testing ground for summer hits – one has already emerged: Roger Federer’s white cardigan with the F monogram was much commented on (not always politely) and is turning up in sports stores right now even though he didn’t win the final.  Serena Williams didn’t fare so well in her white warm-up trench coat: it was pretty universally derided as a fashion faux pas and isn’t likely to become this year’s High street fashion hit.  Maria Sharapova somewhat see-through bib top and shorts was popular with men, but her opponent Alla Kudryavtseva said after beating her, ‘… I don’t like her outfit. …It was one of my motivations to beat her.’

Venus Williams wore her own design, although the way she kept pulling at the top suggests it wasn’t entirely a tennis-designed garment.  It appears in her clothing collection so we can expect to see plenty of those plaited front dresses on the beaches this year. The fascination of Wimbledon is its constraints - dress whites are still de rigueur and any woman wearing a low-cut top can be removed from the court. This means that the sportswear has to work within the confines of the rules and that makes for subtle alterations to sportswear that fast fashion outlets watch hungrily to be sure they don’t miss this year’s big hit.

Federer courtesy of toga

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Entry Filed under: mens clothing, casual wear, famous clothing, dress code, Sport Related, Polo Shirts