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Well, Jeremy Paxman certainly put the cat among the pigeons, or the support under the microscope recently! He contacted Marks & Spencer chief executive Stuart Rose, a man already reeling from the bad Christmas sale figures in his stores, to lambast him about M&S underwear.
‘Like very large numbers of men in this country I have always bought my socks and pants at Marks & Sparks,’ Paxman wrote in an email to Rose, later published in The Times. ‘I have noticed that something very troubling has happened. There’s no other way to put this. Their pants no longer provide adequate support. When I’ve discussed this with friends and acquaintances it has revealed widespread gusset anxiety.’
Most men over twenty-five, asked where they buy their underwear, will undoubtedly say Marks and Sparks – the company’s boxers, Y-fronts, slips, long johns and so on are everywhere. One in four men wears their undies and they are the largest lingerie and underwear retailer in the UK by a long shot – outselling their nearest competitor by four times. So the country anxiously awaits the result of the ‘pants-bearing meeting’ planned for the two men – or should that be pants-baring?
Keep your pants on by jo-h
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