If you’re one of those men who wears their clothes until they fall apart, and then still rescues them from the charity shop or jumble sale bag because they might ‘come in useful’ then you have some new ammunition to use in your desire to preserve your favourite garments indefinitely.  New figures show that vast amounts of money and waste could be saved if we shopped less often and for better quality clothing, which we all knew already, but they also reveal that those who buy clothes less often, and cherish the clothes they do own, are more likely to be satisfied with their lives. 

1. 800,000 tonnes of clothes and shoes were thrown away in the UK in 2006.
2. The average Brit spends £30,222 on clothes in a lifetime
3. More than 5.4m British pensioners didn’t buy clothes in 2004
4. Workers in Bangladesh are paid 5 pence an hour to produce clothes for Primark, Tesco and Asda.

All good reasons to buy what you like and wear it for longer – but new psychological evidence also shows that people who shop carefully and enjoy preserving their clothing tend to have a better view of themselves and the world, and are less likely to judge on appearances.
old clothes by freeparking

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