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The Continental Clothing Company have recently announced their intention to go fully organic. For over a decade Continental have been designing and distributing quality blank apparel, and were the early pioneers of the movement towards fitted and fashionable T-shirts in the wholesale market. Now Continental are pioneering again, being one of the first blank apparel providers to announce their intention for their products to be completely organic.
Continental have purchased 750 tonnes of ‘100% organic cotton - in conversion’, which is due to be harvested in October. From November onwards all Continental cotton garments will be 100% organic, or 100% organic - in conversion. ‘In conversion’ is a term used to denote soil which has been converted to organic practices but is within a 3 year period from its conversion, therefore trace amounts of residue from before may remain. By buying ‘in conversion’ cotton one can support farmers in the transitive process who are trying to make their produce as eco-friendly as possible.
The director of Continental stated that this purchase “this is a major step towards going 100% organic – and by developing lasting & sustainable relationships with organic cotton farmers, we ensure our future supply of organic cotton in a time when demand might exceed supply”.
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