Printwear and Promotion Magazine recently reported that men “typically get by with a short list of clothing basics and, with the coming of the warmer months; the must-haves boil down to a few classic essentials. These fundamentals should be comfortable, durable and easy on the wallet”. Arguably the best fulfiller of all three categories is the advent of ‘performance fabric’, which employs technology and techniques pioneered by football shirt manufacturers.

Using their expertise it is possible to create a stylish and affordable t-shirt made with so-called “moisture management” or “cool-dry” fabric, which reduces body heat and keeps you cleaner by drawing sweat from the body and transferring it to the outside of the garment from where it can better evaporate.

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This type of t-shirt is, according to Printwear and Promotion, “truly an essential item in a man’s wardrobe” and in recognition of this we have just introduced the Olympic Performance Tee Shirt (pictured above) which features the ‘cool-dry’ technology and combines it with raglan sleeves, a taped neck seam and self fabric collar for comfort and style. This ensures that the t-shirt is just as suitable for the high street as it is for the 5-a-side pitch, and all at an affordable price.

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